Selling cosmetics online is one of the best ways you can do business globally. But to succeed you need to come up with a long-term strategy to boost growth. Growth occurs when an entrepreneur manages to recognize the difference between strategies and tactics. You need to define your objectives, strategies, and tactics, in this order. Tactics are the actions taken to implement a strategy. This post shall discuss tactics you can use for your growth strategy. Listed below are tactics that will help you get more consumers for your online cosmetic store.
o Run a competition
Competition is an exciting way of spreading the word about your online cosmetic store. However, you must remember that the competition needs to be purposeful to the brand. For instance, you should run a contest for cute pets if you are selling lingerie. Be sure to extract maximum exposure from any competition you participate in, and stand out.
o Hold a sale
Discounts cannot be a long-term strategy for getting more customers, but it is highly effective in driving more consumers to your online store. Calculate the customer acquisition cost and the amount of discount you can afford to provide to get new clients. Announce the good news to the world via your blog and Twitter. Just make sure you don’t attract deal hunters because such consumers might not stick around for long.
o Offer free samples
The more an entrepreneur can do to minimize the barrier for a consumer to experience their product, the better. Although this may not make any economic sense, it’s worth trying if the cost of selling the cosmetics allows you to offer free samples.
Advertising is one of the best basic forms to drive people to cosmetic products. Be sure to experiment with Google ads because you will able to fine tune your targeting, and decide how much you need to spend.
o Be active in social media
In this age of social media, effective marketing isn’t only about getting potential customers to come to you. You need to participate in beauty channels that your clients participate in, whether on Facebook, Instagram, Twitter or any other popular service. Always pick a channel that suits your cosmetic business and participate authentically. Before you know it, you will be able to sell cosmetics online more than before.
o Give incentives at First Purchase
Sweetening the deal for all first-time purchasers can increase conversations from visitor to consumer. Some online stores provide discounts to all their first time purchases. The main aim is to guarantee what the clients will get when they purchase products from your store.